Introducing ALTA, the new name for Wimp 2 Warrior, or W2W as many of you affectionately know us. W2W is a name synonymous with personal transformation and helping people reach new heights. Whilst we love the Wimp 2 Warrior name and are so proud of the journey it has taken our Warrior’s on, our ambition has always been to broaden the appeal of MMA training globally, and the new name will help make the experience you have all had even more accessible to others.

This is not a decision we took lightly or rushed. We know how loyal our Warrior Community are to the W2W brand, with many tattoos celebrating the personal achievements of transformation that have been achieved. Importantly, we did not have any pre-conceived ideas or a set destination in mind when we began this work. We actually started by going out to our past Warriors and asking them about their experience with the Warrior Program and also how they felt about the name and the brand. We reviewed all of the feedback and testimonials that had previously been completed, and we spoke to many of the coaches who live what we do every day on the mats.

The overwhelming feedback was that while everyone loved what Wimp 2 Warrior had provided them once they had completed the program or run the program in their gym, the name Wimp 2 Warrior could globally become limiting in attracting new people to Mixed Martial Arts training and the benefits the Warrior Program can provide.

The majority of people we spoke to highlighted that the mental transformation they achieved was greater than the physical transformation, and that the confidence it gave them enabled them to take a different perspective on the challenges they experienced in everyday life.

The outcome of this was that we all felt a new name and brand could broaden the appeal and benefits of MMA training to everyday people, thereby making MMA training more accessible to new types of customers for the gyms that work with us and run the Warrior Training Program. This benefits new Warriors, by providing more people a life changing experience, and benefits the gyms by providing even more new customers in their gyms.

After working through many names and options we landed on ALTA, which actually means high or heights in Latin. For us it represents reaching new heights and the colours and logo that you will see have been inspired by the Stratosphere and looking up. The simplicity of our tagline ‘Wake your Warrior’, provides a very clear link back to the history and heritage of Wimp 2 Warrior, as we don’t want to lose the connection to our foundation brand and what it has meant to so many of you.

You will see Alta being introduced to our Warrior Community in a variety of ways over the coming days and weeks, and probably have started seeing it already, but we wanted to provide you some of the background behind the change. We are incredibly proud of Wimp 2 Warrior, and even more excited about having more people globally experience life changing transformations through Alta.

Please take a look at some of the early teasers of the new Alta brand through our social channels and join us for our global community launch this Thursday, 24 February, at 12 noon (Australian Eastern Standard time), via the following YouTube link.